Helping businesses and organisations, large and small, grow with strategic brand marketing and digital communications
ABOUT ME
Hi. I'm Rochelle,
the brand consultant behind GoodSpot Marketing. I’ve been in the world of marketing strategy and communications since 2004, working for some of the largest and most loved media and publishing global brands. Over the last 7 years, I’ve grown my focus to include services and consumer products businesses with passion, arts, charities and entrepreneurs with purpose who are keen to find the sweet, spacious spot in a
cluttered market.
I have a passion for storytelling, fostering creativity, championing digital, and finding new ways to solve problems. I live in London and am mum to a little one.
BRANDS I'VE WORKED WITH
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I know what it's like to see brands feel overwhelmed with indecision about taking their organisation to new levels and putting something new out there. We ask ourselves; what if there are lots of people doing the same thing? How do we define ourselves in the market? Can we break through all the noise online? Will our uniqueness shine through?
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I'm HERE TO HELP YOU SEE THE BIGGER PICTURE AND CONNECT THE DETAIL AND THE DOTS.
Thoughtful Marketing to Find Your Good Spot
Often, we need to move away from the complexity of a crazy world and the busyness of business to focus on what is important and ask, “What’s next?” and “What could be done differently and better?"
STEP AWAY FOR A MOMENT
That’s my job: To help think through effective ways to cut through, powered by a clear mind...and then action your communications plan, should you need it.
SO How can I support you?
I am a flexible professional with over 15 years of experience and a keen eye for spotting an opportunity to know what’s likely and unlikely to work for your business. My tried and tested approach is to create space to step back for a moment and take a look at ALL the pieces so as not to miss a trick and to make messaging and understanding your audience as simple as ABC. Meaning you save time and money in the long run.
My serVICES
I specialise in creating branding, communications, and social media strategies. I help set goals and report and analyse to help you achieve your brand objectives. I can also develop creative content on a one-off, project, or ongoing basis. I also provide positioning workshops for partnerships and new business, developing great storytelling to set the digital and offline touchpoints in motion. Here's how:
Branding
Insight
Customer and Cultural Psychology
USP & Positioning
Workshops
Storytelling
Messaging
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Partner Synergy
COMMS
Content Marketing
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Creative Collaterals
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Social Media (Strategy, Training, Management)
DIGITAL TRANSFORMATION
User Experience
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Copywriting
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Web Development
what clients say
TESTIMONIALS
“ROCHELLE IS A REAL PLEASURE TO WORK WITH, A VERY CREATIVE AND STRATEGIC INDIVIDUAL WITH A REFRESHING KNOWLEDGE OF CURRENT CONSUMER AND MARKETING TRENDS COMBINED WITH ANALYTICAL INSIGHTS TO HIT THE SPOT. I WOULD LOVE TO WORK WITH ROCHELLE AGAIN AND HIGHLY RECOMMEND HER."
JENNY RIEDE, MARKETING DIRECTOR
“ALWAYS READY TO LOOK AT EVERY PROJECT WITH FRESH EYES, ROCHELLE HAS BEEN FANTASTIC BRAND MANAGEMENT SUPPORT FOR OUR INTERNATIONAL CONSUMER PRODUCTS IN A GROWTH YEAR. ROCHELLE JUMPED IN WITH BOTH FEET AND LEARNED OUR BUSINESS IN A HURRY."
HOLLY BONE / SENIOR DIRECTIOR
“ROCHELLE HAS EXCEPTIONAL CREATIVITY AND ATTENTION TO DETAIL WHEN LOOKING AT IDEAS TO ENHANCE YOUR BUSINESS. I FOUND OVER THE TIME I'VE WORKED WITH HER, SHE HAS A VERY FRIENDLY PERSONALITY THAT ENABLES HER TO OPEN DOORS WITH PEOPLE AND POTENTIAL CLIENTS. ABOVE ALL, SHE IS TRUSTWORTHY AND HARDWORKING DOING EVERYTHING TO MEET DEADLINES.
GODFREY TORTO / CEO
“ROCHELLE IS PROVEN AS A RESOURCEFUL PROBLEM SOLVER WITH A CREATIVE MINDSET AND STELLAR ORGANISATIONAL AND PROJECT MANAGEMENT SKILLS. I FEEL EXTREMELY LUCKY TO HAVE HER ON MY TEAM.
ARIANE GUT / GLOBAL DIRECTOR
“ROCHELLE IS CONFIDENT AND FOCUSSED MARKETING PROFESSIONAL. SHE MANAGES TO COMBINE HER SIGNIFICANT EXPERIENCE WITHA FANTASTIC LEVEL OF PASSION AND ENERGY. SHE IS CREATIVE, CHALLENGING IN A GOOD WAY AND IS A REAL PLEASURE TO WORK WITH."
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PAMELA HAMILTON / MD & AUTHOR
“IMAGINATIVE, DOGGED, COLLABORATIVE AND ALWAYS WELL ORGANISED, ROCHELLE GIVES EVERYTHING TO A PROJECT AND YOU CAN GUARANTEE AT A BRAINSTORM, SHE'LL HAVE IDEAS THAT LEAVE YOU THINKING "IF ONLY I COULD HAVE THOUGHT LIKE THAT". SHE'S COMMERCIAL, GOOD NATURED AND RESOLUTE. A REAL TEAM PLAYER WHO LISTENS AND GETS A TEAM TO THE RIGHT DECISION EVERY TIME."
VICKI SILVERMAN / BUSINESS DIRECTOR & CEO
CONTACT ME
For a free chat to talk through your needs and get to know each other,
drop me a message.
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